Alexander was born in Voronej, Russia in 1981; He graduated from Tula State University with a double major in German and English, moved to Kiel, Germany to continue his studies in Germanistics at Christian Albrechts University. Afterwards he moved to Berlin and then to New York (where he lived and worked). In the end he settled in Moscow where he entered the School of Television. His TV career was rather successful. He worked as the editor-in-chief for Russian MTV Style Guide - weekly program about fashion and style. During his world travels and TV experience he created his unique yet risky style that put him on the fashion map. Now he is one of the best-known stylists, fashion consultants, art-directors in Russia.